June 23, 2006 marks the explosive launch of another major fashion brand name, GreedyGenius™, or otherwise known as GGs or GNSs in the market. This comes after a wave of other high-end and well-established streetwear names like the Japanese A Bathing Ape, Australian Stussy, Hong Kong's RMC (Red Monkey Company), and domestically produced American Crooks N Castles, Creative Rec, PRPS, Supreme, (and the list goes on). But what makes the “hype” or craze, as we call it, for GreedyGenius ...